Probiotics and other health food consumption boom

    Recently, the 2023 China Intestinal Conference and Future Health Exhibition came to an end at the Beijing International Exhibition Center. This is the first comprehensive e-commerce festival themed on health created by Tmall International -- Future Health Festival. The theme of the Future Health Festival for the first time is probiotics. Taking health as the core, it will create a health offline exhibition integrating health science popularization, shopping and sharing experience around balanced nutrition and intestinal health.

    With the improvement of people's health awareness, nutrition and health care products and probiotics have gradually become the daily "dietary patches" of families. As a leading cross-border e-commerce platform, Tmall International, together with experts from the Chinese Nutrition Society and global health and nutrition brands, put forward the new trend and new track of "the fourth meal for the whole family", and integrated the ecological forces of production, education and research to cultivate trend categories. Let nutritional supplements become the fourth meal as important as three meals a day, into millions of Chinese families.

    "The modern way of life is more or less a lack of nutrition or imbalance, in addition to the three meals a day, we can use the fourth meal in this way." Li Jieyu, senior manager of scientific communication and e-commerce training at Jianhe Group, said that the fourth meal is a very good concept.

    It is understood that Tmall International is in line with the supply of international nutrition and health products and probiotics, and strives to meet the scientific, diversified, daily and personalized import consumption demand.

    In the past three years, the cross-border nutriceutical products and probiotics market has maintained a high growth rate of more than 30%. China is building a health industry with a scale of 8 trillion yuan, becoming the world's second largest consumer market for nutrition and health products after the United States.

    "Under the background of rapid growth in demand, consumers also have higher requirements for the diversified supply of products. From traditional nourishes, light functional foods to probiotics, new categories, new products emerge one after another, brands change with each passing day, and the nutritional and health products market has ushered in a good opportunity." Tmall international medical and health care and beauty cosmetics industry leader Wang Hongmei said.

    Consumer demand for probiotics has changed from a single intestinal health to more segmented scenarios, and has developed into gastrointestinal maintenance, anti-seclusion and stomach nourishing, soothing and anti-sensitivity, acid-lowering and lipid-lowering, metabolism, oral health, female care, baby conditioning and pet nutrition. The field of microecology represented by probiotics has ushered in a wonderful era of research and application. Industrial development has been upgraded to a new stage of probiotics +, and micro-ecological innovation has been jointly built by industry, education and research.