Bringing together more than 300 exhibitors and omni-channel buyers. This is the grand event for the industry elite, is the first choice to explore the Chinese market and industry

The theme exhibition covers the whole industrial chain of nutritional products, from daily chemical brand finished products and professional products to the supply chain, as well as all upstream and downstream products and solutions.

The new exhibition area of innovative raw material technology and high-end medical beauty anti-aging were unveiled to lead the industry fashion and technology trend.

More than 20 professional activities were held at the same time, and experts and authorities in various fields were invited to interpret and explore the future development trend of the industry.



    Visit Purpose and Satisfaction

    95.6% of the audience were satisfied with PCE.

    87.3% of the audience would recommend friends/colleagues to visit PCE.

    97.1% of the audience said they would attend PCE again.



    Exhibits Scope

    Nutritional supplements: dietary health products, functional supplements, probiotics, therapeutic health products, enzymes, nourishing health wine, anti-aging, etc;

    Nourishing and nourishing categories: authentic medicinal herbs, Chinese herbal decoction pieces, health tea, Chinese herbal health products, Chinese herbal supplements, etc;

    Beauty and beauty products: beauty oral liquid, anti-aging products, natural beauty products, Chinese herbal beauty products, etc;

    High end imported recuperation products: packaged drinking water products, functional drinking water products, high-end imported health food, health drinks, etc;

    The Category of Visitors

    Wholesalers, agents, distributors, traders, retailers, importers of nutritional supplements;

    Nutritional products specialty stores, chain stores, beauty/hair/nail salons, plastic surgery/medical beauty institutions, and maternity and baby products stores

    And pharmacies, etc;

    Large supermarkets, stores, department stores, hotels, etc;

    Purchasers and WeChat groups on e-commerce platforms such as;

    Manufacturers, research and development personnel, brand owners, and procurement personnel of nutritional supplements;

    Nutrition industry associations, industry media, mass media, and self media;

    Government agencies, industry associations, chambers of commerce, etc.